Product Design

A Striking Brochure: Design and Performance in 12 Pages

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Since 2021, I have been working as a Marketing Project Manager at Detandt-Simon, a Belgian company specializing in HVAC solutions. In this role, I am responsible for a wide range of tasks and responsibilities, including preparing and executing advertising campaigns, creating printed and digital visual materials, and managing media content such as video displays and web graphics. Among these projects, I had the opportunity to design a 12-page promotional brochure in January 2025, showcasing my creativity and project management expertise.

Project Highlights

Completion Time: 32 hours

Languages: French and Dutch

Software Used: Adobe InDesign, Photoshop, and Illustrator

The brochure features a selection of products on promotion and new releases, with clear descriptions, engaging visuals, and a professional layout.

Creation Process

Research and Planning: Analyzed the company's needs and identified key messages to communicate.

Design and Layout: Crafted a harmonious visual structure aligned with Detandt-Simon's brand identity.

Visual Editing: Professionally retouched product photos to ensure a polished and consistent presentation.

Bilingual Adaptation: Optimized space to present content in both French and Dutch without compromising readability.

Final Review: Quality check to ensure a professional result before printing.

Key Strengths of this Project

A well-defined structure: Each section is clearly organized, making navigation and understanding easy for the reader.

A modern and clean design: Carefully selected colors, typography, and layout to reflect the company’s professionalism.

High-quality visual integration: Product photos were meticulously retouched and staged to capture client attention.

Bilingual management: Content in both French and Dutch was optimized for consistency and effective communication.

Dive into the brochure with an engaging 3D flipbook and explore its sleek design effortlessly!